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Camile

Online platform for fast-growing Thai Restaurant chain

The Brief:

To develop a bespoke food ordering solution to replace the current 3rd party solution. This included customer mobile apps and responsive web ordering platform. In addition it required ePOS terminal software, detailed administrative controls over the platform, and a robust technical architecture to distribute orders. And most importantly the solution had to reflect their high end brand, all for a limited initial budget.

The Challenge:

To deliver a fluid UI and high end solution whilst incorporating multiple variables into each order. The user experience needed to feel uniform and seamless, but had to deal with real time changes to any parameters, including how the customer location would change the options that are surfaced at any time.

Variables included everything from handling real time changes to delivery time and out-of-stock options, to managing currency, territory and franchise requirements.

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Stores on new Platform

Ability to target vouchers to individual shop
Before Now
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Customer App Usability Satisfaction Level

Steer73 have taken the time to understand our project in detail, and to design and build a best-in-class platform.

- Brody Sweeney, CEO Camile
  • Move to digitally-led growth: the new system gives Camile the ability to move to a digitally led business and represents a transition from reliance on third party providers and walk in or phone based orders
  • Closer control of customer relationships: Camile have improved the security of their business model by now owning the customer accounts rather than the account information being controlled by 3rd party providers
  • Increased promotional controls: the system gives Camile unprecedented control over voucher use that allows hour to hour control over voucher acceptance for each store, alongside collection, delivery or in store redemption options
  • More customer insights: the new solution gives Camile access to data points they have never had before and in turn the first ability to use data to shape their growth. Voucher redemption and mobile user return rates being two examples

We have been working with Steer73 for about a year now: as our technology partners, we see our relationship growing over the years to come.

- Brody Sweeney CEO Camile